Privacy Policy - Updated May 2018

London Mummy is committed to protecting your privacy. Any information collected will be gathered, stored and managed in accordance with our privacy policy. This statement may change from time to time so please ensure you check this page regularly to ensure you are happy with any changes. Continued use of the London Mummy website indicates your agreement with this policy.

What we collect:

The type of information we will collect about you includes: your name, address, phone number and email address. We do not collect your credit/debit card details. If you use a credit card to purchase from us the credit card details are handled separately by a payment partner such as Paypal, Stripe and iZettle. Additional details such as location, preference and interests may also be collected.

What we do with the information we gather?

London Mummy has a legitimate interest to collect and process information about you. The key reasons are to enable us to process your order efficiently and correctly and we may need to contact you in order to do so. For example for delivery instructions, queries or complaints. Without this we would be unable to deliver your order or contact you should there be any processing or delivery issues.

We may contact you to keep you informed of our latest news, stock availability updates, products and promotions by email or phone.

We collect information about your browsing and buying habits so that we may improve our website, the products we offer and to provide you with the best possible experience, relevant to you.

London Mummy will store your data for as long as is necessary for the purpose for which it was collected.


London Mummy is committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will take all reasonable precautions to keep the details of your order and payment secure but unless London Mummy are negligent, we will not be liable for unauthorised access to information supplied by you.


We use website log files to track and report on the patterns of behaviour of visitors to our site. The website uses “cookies” which we store on your browser. You can modify your browser settings to prevent this happening but this site will not perform correctly without it.

Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our website, you should note that we do not have any control over the other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such websites and such websites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Disclosure to third parties

London Mummy will not sell or share your information for marketing purposes with any third parties unless we have received your permission or we are required to do so by law. Any third party contractors with access to your data will be subject to comply with our Privacy Policy. This includes, but is not limited to, our IT services provider, marketing partners and delivery parties. Data is transferred to outside the EEA through our use of MailChimp software for online marketing. This does not affect your rights as MailChimp holds certification for the both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield.

Data in Marketing

London Mummy will only use your data for marketing purposes where consent has been given. You can opt out of receiving these communications at any time by selecting the “Unsubscribe” link within any of our email campaigns. You can also opt out by sending us an email to [email protected] with your details and we will process this for you.

Controlling your personal information

London Mummy will endeavour to keep your information accurate and up-to-date. If your personal details change, you can inform us by sending an email to [email protected]. You may request a copy of the personal details we hold on you by emailing [email protected] or writing to us at London Mummy, 74 St Mary's Grove, London, W4 3LW. You may also exercise your right to have your data deleted or restricted by emailing or writing to us at the same address.

If you have any queries or concerns regarding our Privacy Policy then please get in touch with us, either by emailing or writing to us at the addresses provided. If you feel your data has not been handled correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) by calling 0303 123 1113 or online at .